#4: Khai Le

Khai Le

“I started differently from others. More like reversing to what people are doing. I pick up and master the skillset first, then I turn back to figure what it really was. It’s like starting things from the instinct, then validate it later. But thanks to that, I got to master things that other designers find it hard to. It’s the mindset and the sense of what’s right and wrong.

Designers tend to conduct stunning design, but it wasn’t able to run. A product, at first, has to be a runnable one. It’s called a business-oriented. It must serve and solve a specific phase or problem that benefit the business. Designing is about two main things: make it right and make it good.

A lifecycle of software begins from an idea to the market where it fits. A Product Designer will start from a more in-depth level from Business Owner to understand the business idea, using design techniques to define what action needs to be taken at every phase. Next, it’s a process of setting a solution that matches the product idea and map along with the revenue stream. That’s the definition of work - Monetize from the very first business idea. The biggest goal for designers is to draw users into the end of this funnel: Revenue Stream & Business Model. It’s what called design things right. Before diving into the sketching part, designers will need to understand the requirement thoroughly. After that, it’s time for making good design.

Most designers don’t have a chance to get their hands on all the phases. They can only step in when all the information has been structured and defined. It’s a big loss. In fact, even some Business Analysts can’t do that. But to work as a product designer decently, it’s vital to understand the product since it was only an incubated idea, follow it through the milestones and wrap it up once the product completes all the premised defined scope.

Tips to nail the job as a Product Designer? Read, observe, research & practice. Train yourself to proactively react to things. Stay abreast of the latest trend. The grasp you collect from the outside world is much more helpful than those you get from the theories. And most importantly, don’t ever let yourself become low-tech. Software changes every day, and so should design.”

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